...Panerai Super Coolness...
Johann Rupert
Chairman & Founder
Richmont Group
Luminor Panerai Bronzo
47MM Reference PAM00382
Johann Rupert is the founder and Chairman of the Swiss-Based luxury empire named Richemont, which owns Panerai, among many other luxury watch brands. As I understand it, he acquired Panerai in 1997 because he wanted to have a sports-watch brand for Richmont. It turns-out this was an extremely wise move, as Panerai is today considered to be one of the most envied and successful watch brands on earth. Johann Rupert is pictured below wearing his Limited Edition 47MM Bronze PAM382.
In 2008, Angelo Bonati, then and current CEO of Panerai said, "In 1994, casting for 'Daylight', Sylvester Stallone noticed on the table this watch, this Panerai. He asked what is was, took it, and fell in love." Sylvester Stallone became so enamored with the Panerai watches, he placed an order for 200 custom pieces, which were named Slytech and featured Sylvester Stallone's signature engraved on the back.
Stallone gave these customized Slytech watches to many of his friends, including Arnold Schwarzenegger. Ironically, Johann Rupert ended up with a Slytech, and he fell in love with it. Panerai CEO,Angelo Bonati, continued, "Mr. Rupert didn't only want [the watch] as his personal watch, he wanted the brand."